FUTURE SCOPE OF DIGITAL MARKETING IN 2020

Digital marketing is one of the fastest growing professional agency. Every other company rely over the digital marketing companies for advertising their institution. So, there must be no doubt in answering with a big YES when someone ask you, “Is there any future scope of digital marketing?”

Digital marketing brings with itself a lot of advantages as well as challenges. When we talk of India, it is one of the most sought-after professional branch. Why? Because the developing nature of the country is bringing in a lot of new companies. And promoting via digital ad has become a mandatory making digital marketing agencies an inevitable part.

The Indian statistical data shows a very positive growth of the digital marketing companies. Currently digital media shares 12% of total digital marketing. By 2020, it is expected to reach 24%. And more than 200 million people are adopting digital marketing services. So, all these clearly proves how profitably digital marketing companies are growing since past few years.

One must wonder, what are the scopes in digital marketing in 2020? Well, it could be defined in the following bullets as-

·         Digital marketing companies as a job generating agencies- Digital marketing itself constitutes of various branches. And every single branch holds specific skill requirements. And according to the current trend where every business is heading towards digital marketing, this sector is very likely to grow enormously. Top digital marketing companies are opening job vacancies every year where people with required skills are being enrolled. Not just this, the digital marketing companies are adopting new techniques for better promotion of member companies. So, this makes new job posts available. So, there is no doubt that this sector will grow fast in the coming years.

·         Digital marketing training Institute- Yes, not just the companies, but the coming years will see the establishment of various digital marketing institutions for training. As we have seen in the past years, every professional unit has it’s training Institutes for better products. So, digital marketing is no exception to this. The institution in turn will also bring job offers as well as provide a better platform for those seeking career in top digital marketing companies. Until now, companies and agencies are recruiting men and women of job experiences but with the coming of training centers, both the company and the professionals will see better profit. So, this is another major scope of the digital marketing we likely will have in 2020.

·         An umbrella profession- One of the most amazing part about the digital marketing is that, it’s an umbrella profession. There is not a single branch under this profession. There are innumerable scopes under digital marketing. And every branch includes so many sub-branch. One can imagine the future of the job opportunities it provides. And working as team where various skills are working together makes a company strong as well.

·         Highly paid profession- Top digital marketing companies offers handsome salaries. This is one of the highly paid professions in India as well as abroad. The skill and the hard work that makes digital marketing possible is not everyone’s cup of tea. Hence, the demand is high and the pay is also very high. In the past few years, we have seen a hike in the pay of the digital marketing professionals. If you want a job with good nature of work and handsome salary, this is a right choice. The only thing is, you must work hard, smart and with modern lines. It paves way not just for your exposure but also of the company you’re working for.

·         Be your own master- Digital marketing as a profession is not just where you can apply for a job. You can be your own master as well. Yes, by establishing your own start up, you can build your own empire and hire those capable. You can see the trend, it shows how good a digital marketing platform grows. Because alike a girls dress store, digital marketing companies can never go in vain. It is so much in demand that yours will not be neglected. If you have the skill, capital and determination, you can establish your own empire and rise higher than any other company.

·         Abundant of audience- In India, the government have launched the Digital India program me which further benefits the digital marketing profession. It is recruiting good number of professionals. And due to this program, even small town people have started using digital platforms. All these creates more and more audience for the digital marketing companies. Not just this, being digital is being global. Hence, via Twitter, Facebook and many other digital media handle, you can reach audience worldwide. So, one must not worry for the audience. With smart work you can acquire n number of audience all over the world. So, this is a major point in the future scope of the digital marketing.

So, these are some of the future scope of digital marketing. One must not be afraid of taking a step in this field because the carrier is highly beneficial and bright. Not just India but in abroad as well, the digital marketing has acquired a top position as a profession. As per the survey, most of the people engaged in this profession, claims it to be profitable with good nature of work. So, if you are one of those seeking your future in digital marketing, just grab the needed skill and step into it. It is not a rocket science and the future growth is amazing.